First popularized as a term in the early 2000’s, digital marketing has actually been around much longer like, way longer,about 100 years longer, to be exact.
Digital marketing is any form of marketing products or services that involves electronic devices. That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting. Digital marketing can be done both online and offline.
And, both kinds matter for a well-rounded digital marketing strategy.
Digital marketing encircles marketing efforts that use an electronic device or the internet. Businesses grip digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
While traditional marketing might exist in print advertisements, telephonic communication, or physical marketing, digital marketing persists electronically and online. This means that there are multiple endless possibilities for brands including email, video, social media, or website-based marketing opportunities.
In this era of Digital India, digital marketing is imperative for your business and brand awareness. Every other brand has a website at this stage or a social media presence or digital ad strategy. Digital content and marketing is so feasible that consumers now expect and rely on it as a way to study about brands.
Being a competitive business owner, you can get innovative and experiment with a variety of marketing tactics on a budget embracing digital marketing. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns compared to traditional promotional content -- such as a print ad or hoarding.
Trisya Infotech has a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of marketing strategy, we support a larger campaign through the free and paid channels at their disposal through website to online business branding assets like digital advertising, email marketing, sms marketing, content marketing online brochures, paid ads, etc.
Being a digital marketing agency, we overwhelm mastering all the online marketing tactics marking your strong digital presence helping in following ways as customers are online active in social media, staying updated on news sites and blogs, and searching online when they have a need :-
